• Anastasia Pentias

TBN: It Cosmetics Edition- Cultbeauty Brings Cult Beauty to The Masses


Great news in my inbox this morning: Cultbeauty is now stocking It Cosmetics. Why is this such great news? The brand was successful for its very start, three years ago. It hails from the U.S. and could be found in only a handful European stockists- until now.

It was created by a former TV presenter who faced life-long dermatological challenges and simply needed better products; the kind that combines skincare with makeup. She created her own products; an ever-expanding range that works hard to make you look good but also benefits your skin's health.

I recently posted a review on some products from their line- you can read the full article here: https://bit.ly/2SVABaZ. Below, you can find my absolute favourites from the brand- I would highly recommend both products to anyone who will listen- they're that good. Can't wait to try more It goodness.


It Cosmetics CC Cream: This is a unique product. It offers great coverage, a natural, long-lasting finish, is formulated like a skincare serum and has an SPF of 50 (which, trust me, is completely undetectable in this wonderfully light formula). It is available to buy here: https://bit.ly/2TLYW2U


Oh, I want to sing songs about the Bye Bye Pores Pressed Powder. This is a brilliant, more affordable dupe for Charlotte Tilbury's Airbush powder. It gives you silky-smooth skin, it never cakes your face and brings out your facial features by blurring out all the right places (like a face filter, pressed in a compact). It's also great under the eyes: it smoothes rather than enhances fine lines. Genius. It comes in one translucent colour for all skin tones and is available to buy here: https://bit.ly/2TP4LwD

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*photos via https://www.cultbeauty.co.uk

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